CONCEPT WEBSITE · JEWELLRY
Vera Jewellry
PROJECT
Vera Jewellry
SECTOR
Handmade jewellery
ROLE
Design & Development
TOOLS
Figma · WP · Elementor
The result
The delivered website
For this concept project, I designed and developed a website for a jewellery brand. The focus was on an elegant look, simple navigation, and a user-friendly mobile experience.
9
Product Pages
1
Optimised contact form
100%
Mobile-friendly
< 4 weeks
From sketch to live website
The challenge
A handcrafted brand with no online presence
Vera creates handcrafted jewellery using gemstones. Beautiful work — but without a website, her pieces were invisible to new customers. Potential clients couldn’t find her collection and had no way to get in touch.
Vera’s jewellery deserves a place where visitors can admire her work and easily get in touch.
APPROACH & SOLUTION
My approach in three steps
01
Concept & visual identity
Based on Vera’s brand values — elegant, feminine, and artisanal — I created a color palette and typography that perfectly match her jewellery. Everything was defined in Figma before any development started.
03
Build in WordPress
The website was built in WordPress using Elementor Free — nine product pages, each with a smart pre-filled contact form so visitors can directly enquire about the right piece.
05
SEO basics & testing
All pages were optimised with focus keywords and meta descriptions using Yoast SEO. The site was tested and optimised for mobile, tablet, and desktop.
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